ROLUL STEREOTIPURILOR IN COMUNICAREA INTERCULTURALA ORIENT SI OCCIDENT. UN DIALOG ESUAT? - THE ROLE OF STEREOTYPES IN INTERCULTURAL COMMUNICATION BETWEEN THE EAST AND THE WEST: A FAILED DIALOGUE? (Romanian version)

A prevailing paradigm of the social sciences starting with the 90s, which is used to account for the new perspective on social-cultural changes in a world passing from the industrial order to the post-industrial and informational order, is known as globalization. This paradigm is acknowledged by several authors as the legitimate offspring of modernity, which witnessed the rise, fall and bankruptcy of the bourgeois spirit. Simultaneously, the "paternity" of globalization has been contested, as the establishment of modernity in various geographical areas of the world is the consequence of distinct actions and phenomena: the massacre of the Natives in the New World, the aggregation of local energies into Asiatic society facing external threat, the colonial regimes brought up by Western imperialism in Africa. The delineation of the way in which several cultures of the world are negotiating their significances on the stage of global culture is the objective of this article, focusing on the importance of the condition held by the essentialist discourse at a symbolic round table of the intercultural dialogue.