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Gratificatii ale new media in contextul decalajului digital - New Media Gratifications in the Digital Divide Context (Romanian version)

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  • Poliana STEFANESCU

    (Professor Ph.D, Faculty of Sociology and Social Work within University of Bucharest,)

Abstract

New media represent the convergence of two different historical trajectories Information Technology (IT) and media technologies. In the last two decades, the fast evolution of this field, the overlapping of hypertext technologies and the assimilation of multimedia technologies lead to the following dilemma is the new media just a new branch of mass-media or are we facing a digital rethinking of the society. The presentation includes an analysis of the relationship between uses and gratifications of the Internet in the digital divide context. Certain usages and rewards within demographic groups will be highlighted, with different socio-economic status. It becomes obvious that, when digital divide decreases, the usages and rewards remain the same.

Suggested Citation

  • Poliana STEFANESCU, 2011. "Gratificatii ale new media in contextul decalajului digital - New Media Gratifications in the Digital Divide Context (Romanian version)," Logos Universalitate Mentalitate Educatie Noutate - Sectiunea Stiinte Sociale/ Logos Universality Mentality Education Novelty - Section: Social Sciences, Editura Lumen, Department of Economics, vol. 1, pages 15-30, February.
    • Handle: RePEc:lum:rev17s:v:1:y:2011:i::p:15-30
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    More about this item

    Keywords

    new media; uses and gratifications; digital divide; Internet usage;
    All these keywords.

    JEL classification:

    • A23 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - Graduate
    • Y80 - Miscellaneous Categories - - Related Disciplines - - - Related Disciplines

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