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Wooden Language - a Contemporary Tool in Political and Advertising Communication

Author

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  • Daniela Catau Veres

    (Lecturer, PhD, Law and Administrative Science Faculty - Stefan cel Mare University from Suceava, Romania)

Abstract

Appeared with the totalitarian ideology, the wooden language remains a linguistic phenomenon frequently used in contemporary discourse. Used in contemporary thought circles, by advertisers, by communication agencies, by the media, by politicians, by polling institutes, etc., the wooden language pejoratively qualifies the discourse that contains it, provided that its specific structures be decrypted, as well as the intention of the issuer who wants to give the impression of authenticity, credibility and transparency. The issue of the use of wooden language in discourse presupposes a complex and transdisciplinary decryption process, which goes first through the identification of the means and procedures of realization, then through the identification of the functions that these linguistic structures hold at the level of discourse.

Suggested Citation

  • Daniela Catau Veres, 2021. "Wooden Language - a Contemporary Tool in Political and Advertising Communication," European Journal of Law and Public Administration, Editura LUMEN, vol. 8(2), pages 55-64, December.
    • Handle: RePEc:lum:ejlpa1:v:8:y:2021:i:2:p:55-64
    DOI: https://doi.org/10.18662/eljpa/8.2/160
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    More about this item

    Keywords

    wooden language; totalitarian ideology; contemporary discourse; political communication; advertisment;
    All these keywords.

    JEL classification:

    • K10 - Law and Economics - - Basic Areas of Law - - - General (Constitutional Law)
    • K12 - Law and Economics - - Basic Areas of Law - - - Contract Law
    • K15 - Law and Economics - - Basic Areas of Law - - - Civil Law; Common Law

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