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Sensory Storytelling, a Current Tool of Communication in Advertising

Author

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  • Daniela Catau Veres

    (Lecturer, PhD, Law and Administrative Science Faculty - Stefan cel Mare University from Suceava)

Abstract

Through the concept of sensory storytelling, we enter a field of communication still insufficiently explored, but which allows us to find out how advertising discourse is organized and works in a way as close as possible to reality, even if the mechanisms that compose it are not always understood by consumer, but are well directed by those behind the scenes of advertising. The analytical categories of the advertising narrative text, partially addressed in studies of general narratology and advertising semiotics, confirm the importance of narration in advertising communication and the deepening of the process of storytelling for the senses so that the message is persuasive.

Suggested Citation

  • Daniela Catau Veres, 2021. "Sensory Storytelling, a Current Tool of Communication in Advertising," European Journal of Law and Public Administration, Editura LUMEN, vol. 8(1), pages 80-89, June.
    • Handle: RePEc:lum:ejlpa1:v:8:y:2021:i:1:p:80-89
    DOI: https://doi.org/10.18662/eljpa/8.1/151
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    More about this item

    Keywords

    sensory storytelling; advertising; narrative text; communication; narratology;
    All these keywords.

    JEL classification:

    • H10 - Public Economics - - Structure and Scope of Government - - - General

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