Communication Processes and Organizational Change in Post-Industrial Society

The objective of this short essay is to highlight the role of communication in drawing new courses of organizational management, through an analysis of the tools and of the communicative modes, which have brought about the new forms characterizing the current organizational scenario, as well as social interactions more generally. In the light of the radical changes that have marked both structure and practice of most organizations, we discuss the increasing complexity of the relationship between organizational models and communication technologies, so as to take into consideration the function that these latter play in the strategy and in the whole governance of the company, through a description of the characteristics and the modes of construction and management of the articulated systems of relations and communication exchanges, which allow the development and guarantee the success of the organization. From this perspective, the knowledge and the community of practice based on such knowledge constitute the privileged tools to fuel those communication processes that guarantee the efficacy of organizations, in that they represent the best way to create and increase cooperation, therefore, a major key to development. At the same time it is crucial the ability of those who govern the company to identify and use the tools and forms of communication that suit the needs and the structural features of the company.