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Strategi-Strategi Pemasaran Di Indonesia

Author

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  • Dwiyono Chandradhy

Abstract

The process of development in Indonesia since 1967 brought about an unprecedented economic and marketing environment, sofar unknown and hardly conceivable to most domestic manufacturers of nondurable consumer goods. In contrast to the scarcity of the past, the present economic environment is characterized by an abundance of consumer goods in relation to consumers' income. Seller's markets have suddenly been replaced by buyer's markets, and the proliferation of products from the new and rehabilitated industries and imports, and the increasing substitutability of various products have created intense competition among enterprises and as well as product competition.

Suggested Citation

  • Dwiyono Chandradhy, 1976. "Strategi-Strategi Pemasaran Di Indonesia," Economics and Finance in Indonesia, Faculty of Economics and Business, University of Indonesia, vol. 24, pages 161-179, Juni.
    • Handle: RePEc:lpe:efijnl:197610
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