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Determinants of Online Repurchase Intention in Covid-19 Times: Evidence From an Emerging Economy

Author

Listed:
  • Aldo Alvarez-Risco

    (Universidad de Lima)

  • Liliana Quipuzco-Chicata

    (Universidad de San Martín de Porres)

  • Carlos Escudero-Cipriani

    (Universidad de San Martín de Porres)

Abstract

COVID-19 has led to social isolation and a subsequent increase in online shopping has been observed. The present study is based on theory of reasoned action and focused on 371 Peruvian consumers, it seeks to evaluate the current effect of the website quality, customer satisfaction, and customer trust in online repurchases. The current study is cross-sectional and uses an online survey with 22 questions that evaluated consumers repurchase intentions. A technical SEM-PLS analysis was used. It was found that website quality had a positive influence on customer satisfaction, website quality positively influenced customer trust, customer satisfaction had a positive influence on customer trust, customer satisfaction had a positive influence on online repurchase intention, and customer trust had a positive influence on online repurchase intention. The model explained 20.6% of online repurchase intention behavior. Outcomes of the bootstrapping test were used to evaluate if path coefficients are significant. The outcomes can help companies to develop strategic plans to increase online purchasing. The novelty is based on using the partial least squares structural equation modeling (SEM-PLS) technique.

Suggested Citation

  • Aldo Alvarez-Risco & Liliana Quipuzco-Chicata & Carlos Escudero-Cipriani, 2022. "Determinants of Online Repurchase Intention in Covid-19 Times: Evidence From an Emerging Economy," Lecturas de Economía, Universidad de Antioquia, Departamento de Economía, issue 96, pages 101-143, January-J.
    • Handle: RePEc:lde:journl:y:2022:i:96:p:101-143
    DOI: 10.17533/udea.le.n96a342638
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    Cited by:

    1. Mulatu Tilahun & Eshetie Berhan & Gezahegn Tesfaye, 2023. "Determinants of consumers’ purchase intention on digital business model platform: evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-28, December.

    More about this item

    Keywords

    Peru; COVID-19; repurchase intention; e-commerce; website quality; customer satisfaction; customer trust.;
    All these keywords.

    JEL classification:

    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
    • E21 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Consumption; Saving; Wealth

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