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A Review of Franchising Research in Taiwan Social Science Citation Index (TSSCI) Database

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  • Chin-Chiung KUO

    (Department of Food and Beverage Management, Tzu Hui Institute of Technology and Ph.D. student, College of Management, I-Shou University. No.1, Sec. 1, Syuecheng Rd., Dashu District, Kaohsiung City 84001,Taiwan.)

  • Chi-Fang LIU

    (Department of Business Administration, Cheng Shiu University, No.840, Chengcing Rd., Niaosong Dist., Kaohsiung City 83347, Taiwan.)

Abstract

This study investigated the current developmental state of research on franchise systems in Taiwan. A systematic literature review was conducted, in which studies published by the Taiwan Social Science Citation Index were used as the primary data and studies related to franchise systems were analyzed. The results showed that the most common types of research conducted by Taiwanese scholars were quantitative research (56.25%), case studies (25.0%), conceptual papers (12.5%), and qualitative research (6.25%). Of all the related topics investigated by Taiwanese scholars, entrepreneur traits, motivation for joining (or opening) a franchise system; performance; business types; and knowledge, technologies, and innovations were the most frequently explored. The most common theories examined were agency (22.22%), resource scarcity (16.67%), information asymmetry (11.11%), transaction cost (11.11%), intellectual capital(5.56%), resource dependence (5.56%), dynamic knowledge creation (5.56%), resource constraint (5.56%), social identity (5.56%), risk allocation (5.56%), and communication (5.56%) theories.

Suggested Citation

  • Chin-Chiung KUO & Chi-Fang LIU, 2017. "A Review of Franchising Research in Taiwan Social Science Citation Index (TSSCI) Database," Journal of Economics Library, KSP Journals, vol. 4(2), pages 227-237, June.
    • Handle: RePEc:ksp:journ5:v:4:y:2017:i:2:p:227-237
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    References listed on IDEAS

    as
    1. George A. Akerlof, 1970. "The Market for "Lemons": Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 84(3), pages 488-500.
    2. Steven C. Michael, 2000. "Investments to create bargaining power: the case of franchising," Strategic Management Journal, Wiley Blackwell, vol. 21(4), pages 497-514, April.
    3. Brill, Jonathan E., 1994. "Beyond managerial opportunism: Supplier power and managerial compliance in a franchised marketing channel," Journal of Business Research, Elsevier, vol. 30(3), pages 211-223, July.
    4. Wu, Chih-Wen, 2015. "Antecedents of franchise strategy and performance," Journal of Business Research, Elsevier, vol. 68(7), pages 1581-1588.
    5. Oliver E. Williamson, 1976. "Franchise Bidding for Natural Monopolies -- in General and with Respect to CATV," Bell Journal of Economics, The RAND Corporation, vol. 7(1), pages 73-104, Spring.
    6. Gassenheimer, Jule B. & Baucus, David B. & Baucus, Melissa S., 1996. "Cooperative arrangements among entrepreneurs: An analysis of opportunism and communication in franchise structures," Journal of Business Research, Elsevier, vol. 36(1), pages 67-79, May.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Systematic literature review; Taiwanese Social Science Citation Index (TSSCI); Franchise system.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • L33 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Comparison of Public and Private Enterprise and Nonprofit Institutions; Privatization; Contracting Out
    • L52 - Industrial Organization - - Regulation and Industrial Policy - - - Industrial Policy; Sectoral Planning Methods

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