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Localisation as an Attribute of Competitiveness on the Economic Class Hotel Market

Author

Listed:
  • Zbigniew Malara

    (Politechnika Wroc³awska, Instytut Organizacji i Zarz¹dzania)

  • Janusz Kroik

    (Politechnika Wroc³awska, Instytut Organizacji i Zarz¹dzania)

Abstract

The article presents the results of the authors’ research into the influence of localisation factors on price behaviours (approval) of customers of economy class hotels in Wroclaw, with the identical purpose of stay. The factors affecting the price level of the hotel service were checked. A customer opinion poll with 43 premises was conducted. With the use of the factor analysis, substantial conditions were appointed. Out of seven formulated localisation premises (value attributes), three were included in the set of significant ones. Such preferences were affected by the tourist purpose of the stay. This purpose determines the preference of the localisation assessed according to the purpose of stay over standard localisation dimensions (distance from the station, airports, centre, roads). Creating competitiveness via localisation has solid bases but requires the examination of detailed conditions, which is shown in this article.

Suggested Citation

  • Zbigniew Malara & Janusz Kroik, 2015. "Localisation as an Attribute of Competitiveness on the Economic Class Hotel Market," World of Real Estate Journal (Swiat Nieruchomosci), Fundacja Uniwersytetu Ekonomicznego w Krakowie, issue 91, pages 47-52, March.
    • Handle: RePEc:kra:journl:y:2015:i:91:p:47-52
    DOI: 10.14659/worej.2015.91.07
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    More about this item

    Keywords

    localisation; determinants of competitiveness; hotel industry; factor analysis;
    All these keywords.

    JEL classification:

    • R39 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location - - - Other
    • L29 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Other
    • D46 - Microeconomics - - Market Structure, Pricing, and Design - - - Value Theory

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