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International Market Entry Strategies

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  • Ana-Maria Dinu

Abstract

On a market where consumers are assaulted by an abundance of products and services are offered, promoting the company requires a permanent search for new variants that attract attention and differentiate the company's products from those of its competitors. The decision to enter international new markets will be based on an assessment of the means to export, an investigation of the industry and the marketplace, marketing and cultural aspects, legal and political conditions, currency exchange issues and sources of financing. When a firm decides to enter a specific country, it has to define the best mode to do so and is has a large number of market entry strategies that are available such as direct exporting, indirect exporting, joint ventures, direct investment or M&A.

Suggested Citation

  • Ana-Maria Dinu, 2018. "International Market Entry Strategies," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 4(2), pages 20-25, June.
    • Handle: RePEc:khe:scajes:v:4:y:2018:i:2:p:20-25
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    More about this item

    Keywords

    Market strategies; international; market entry; strategy; risks;
    All these keywords.

    JEL classification:

    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • P45 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - International Linkages

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