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Organizational Performance Improvement by Implementing the Latest CRM Solutions

Author

Listed:
  • Irina Raicu
  • Mirela Catalina (Vint) Turkes

Abstract

The last innovations in Information and Communication Technologies (ICT) field have imposed the automation of information processes within organizations to increase their financial performance, becoming main foundation for business strategies and decisions. The paper highlights the modality how companies performance can be stimulated by adopting CRM solutions, focused on the marketing processes automation according to the new information trends on the global market.

Suggested Citation

  • Irina Raicu & Mirela Catalina (Vint) Turkes, 2014. "Organizational Performance Improvement by Implementing the Latest CRM Solutions," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(1), pages 84-86, March.
    • Handle: RePEc:khe:journl:v:6:y:2014:i:1:p:84-86
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    Citations

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    Cited by:

    1. Constantinescu Liliana Aurora & Mihai Carmina Elena, 2019. "Binary Logistic Regression Analysis: The Indicators Underlying the Granting of a High Value Personal Loan," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(2), pages 193-200, June.
    2. Simona David, 2019. "Assessing the Opportunities and Behaviors of Banking Clients in Romania: An Analysis of the Use of Online Banking Applications," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(2), pages 63-73, June.

    More about this item

    Keywords

    CRM; solutions; marketing process; financial performance;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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