IDEAS home Printed from https://ideas.repec.org/a/khe/journl/v5y2013i2p205-210.html
   My bibliography  Save this article

Marketing and Remodelling Businesses in Digital Economy

Author

Listed:
  • Eleonora Mihaela Constantinescu

    ("Dimitrie Cantemir" Christian University)

Abstract

In the current information society, the implementation of information technology and communication is an essential requirement, not only for increasing business competitiveness, but also for maintaining it on the market. Digital economy is based on electronic business support, and businesses are beginning to have an increasingly digital dimension. At the level of the enterprise/organization, new technologies remodel not only the production/services system, but also decision-making mechanisms. Marketing is undergoing significant transformations in digital economy, which require a thorough re-conceptualization. New information technologies and their globalization enable a business remodeling, including in the field of marketing instruments.

Suggested Citation

  • Eleonora Mihaela Constantinescu, 2013. "Marketing and Remodelling Businesses in Digital Economy," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(2), pages 205-210, June.
    • Handle: RePEc:khe:journl:v:5:y:2013:i:2:p:205-210
    as

    Download full text from publisher

    File URL: http://orizonturi.ucdc.ro/arhiva/2013_khe_2_pdf/khe_vol_5_iss_1_205to210.pdf
    Download Restriction: no
    File URL: http://orizonturi.ucdc.ro/arhiva/2013_khe_2_pdf/khe_vol_5_iss_1_205to210.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Information society; digital economy; marketing; Information technology and communication;
    All these keywords.

    JEL classification:

    • D46 - Microeconomics - - Market Structure, Pricing, and Design - - - Value Theory

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:khe:journl:v:5:y:2013:i:2:p:205-210. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Adi Sava (email available below). General contact details of provider: https://edirc.repec.org/data/ffucdro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.