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Maret Research Concerning the Opinion of the Potential Clients Regarding Insurance

Author

Listed:
  • Roxana Ionescu

    ("Dimitrie Cantemir" Christian University)

Abstract

In countries in course of development, insurance has recently become a highly approached and exciting field, especially in the context of the financial crisis. The crisis had the opposite effect on people's attitude concerning the need for security, increasing their responsibility to assess possible risks. As a result of the market research I've made, I tried to identify aspects related to the approach of insurances in Romania, from the perspective of people who have signed contracts of life insurance.

Suggested Citation

  • Roxana Ionescu, 2013. "Maret Research Concerning the Opinion of the Potential Clients Regarding Insurance," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 5(1), pages 50-55, March.
    • Handle: RePEc:khe:journl:v:5:y:2013:i:1:p:50-55
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    More about this item

    Keywords

    Potential clients; insurance activity; efficiency; indicators; insurance improve;
    All these keywords.

    JEL classification:

    • O21 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Planning Models; Planning Policy

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