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Economic Effects of the Blocking Trademark

Author

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  • Raul Sorin Fantana

    ("Dimitrie Cantemir" Christian University)

Abstract

Wishing to block the specific market to their advantage, national merchants and sometimes producers register – on their territory - an internationally identical or similar trademark with another extern producers’ to control the internal market and to oblige the external producer to mantain the commercial relationship with the internal one in an exclusively representative or a monopoly regime. They try – and sometimes they contrive – to avoid the new commercial rules and laws which refer to the verification of the sign usage loyality. The goal of this article is to promote the sign usage loyality and, generaly, the fair competition and to pay attention to some new unfair marketing principles.

Suggested Citation

  • Raul Sorin Fantana, 2011. "Economic Effects of the Blocking Trademark," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 3(3-4), pages 68-75, September.
    • Handle: RePEc:khe:journl:v:3:y:2011:i:3:4:p:68-75
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    More about this item

    Keywords

    Trademark; copyright; blocking trademark; risk; unfair competition;
    All these keywords.

    JEL classification:

    • F12 - International Economics - - Trade - - - Models of Trade with Imperfect Competition and Scale Economies; Fragmentation
    • O34 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Intellectual Property and Intellectual Capital

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