IDEAS home Printed from https://ideas.repec.org/a/khe/journl/v1y2009i2p72-83.html
   My bibliography  Save this article

Analizing the Risk and the Opportunities in Lauching the New Banking Services

Author

Listed:
  • Iuliana Cetina
  • Violeta Radulescu

    ("Dimitrie Cantemir" Christian University)

Abstract

The creation of new products and services is acknowledged as being a necessity for the development of a company. Furthermore, due to the changes occurred in the banking field, the introduction of new services became for institutions a condition to remain competitive. The banking institutions which intend to be leaders in a domain should take the initiative and introduce new services. In the same measure, there are companies for which the cost of a potential failure is too high and they cannot allow it. They limit to introduce in their offer the products that have been tested on the market and have success among the consumers. This option in the marketing policy of the firm depends on several factors, such as the mission of the organisation, the intended objectives, the dimension and the resources of which it disposes and last but not least the nature of the new proposed service.

Suggested Citation

  • Iuliana Cetina & Violeta Radulescu, 2009. "Analizing the Risk and the Opportunities in Lauching the New Banking Services," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 1(2), pages 72-83, June.
    • Handle: RePEc:khe:journl:v:1:y:2009:i:2:p:72-83
    as

    Download full text from publisher

    File URL: http://orizonturi.ucdc.ro/arhiva/2009_khe_2_pdf/khe_vol_1_iss_2_72to83.pdf
    Download Restriction: no
    File URL: http://orizonturi.ucdc.ro/arhiva/2009_khe_2_pdf/khe_vol_1_iss_2_72to83.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Development of new financial services; management of existing products; product elimination;
    All these keywords.

    JEL classification:

    • O11 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Macroeconomic Analyses of Economic Development
    • F16 - International Economics - - Trade - - - Trade and Labor Market Interactions

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:khe:journl:v:1:y:2009:i:2:p:72-83. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Adi Sava (email available below). General contact details of provider: https://edirc.repec.org/data/ffucdro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.