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The interactions between online shopping and personal activity travel behavior: an analysis with a GPS-based activity travel diary

Author

Listed:
  • Yu Ding

    (Tsinghua University)

  • Huapu Lu

    (Tsinghua University)

Abstract

Accompanying the widespread use of the Internet, the popularity of e-commerce is growing in developing countries such as China. Online shopping has significant effects on in-store shopping and on other personal activity travel behavior such as leisure activities and trip chaining behavior. Using data collected from a GPS-based activity travel diary in the Shangdi area of Beijing, this paper investigates the relationships between online shopping, in-store shopping and other dimensions of activity travel behavior using a structural equation modelling framework. Our results show that online buying frequency has positive effects on the frequencies of both in-store shopping and online searching, and in-store shopping frequency positively affects the frequency of online searching. Frequent online purchasers tend to shop in stores on weekends rather than weekdays. We also found a negative effect of online buying on the frequency of leisure activities, indicating that online shopping may reduce out-of-home leisure trips.

Suggested Citation

  • Yu Ding & Huapu Lu, 2017. "The interactions between online shopping and personal activity travel behavior: an analysis with a GPS-based activity travel diary," Transportation, Springer, vol. 44(2), pages 311-324, March.
    • Handle: RePEc:kap:transp:v:44:y:2017:i:2:d:10.1007_s11116-015-9639-5
    DOI: 10.1007/s11116-015-9639-5
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    References listed on IDEAS

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