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Applying the Benchmarking Procedure: A Decision Criterion of Choice Under Risk

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  • Francesca Beccacece
  • Alessandra Cillo

Abstract

Modeling risk in a prescriptively plausible way represents a major issue in decision theory. The benchmarking procedure, being based on the satisficing principle and providing a probabilistic interpretation of expected utility (EU) theory, is prescriptive. Because it is a target-based language, the benchmarking procedure can be applied naturally to finance. In finance, the centrality of risk is widely recognized, but the risk measures that are commonly used to assess risk are too poor as a decision making tool. In this paper we propose a two-stage decision criterion of choice under risk that provides an application of benchmarking to finance through a risk measure. We will analyze some nonexpected utility theories, in particular lottery dependent utility, as potential frameworks for our criterion. Copyright Springer 2006

Suggested Citation

  • Francesca Beccacece & Alessandra Cillo, 2006. "Applying the Benchmarking Procedure: A Decision Criterion of Choice Under Risk," Theory and Decision, Springer, vol. 61(1), pages 75-91, August.
    • Handle: RePEc:kap:theord:v:61:y:2006:i:1:p:75-91
    DOI: 10.1007/s11238-006-0005-0
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    Cited by:

    1. Sergio Margarita & Luisa Tibiletti & Mariacristina Uberti, 2015. "How does Optimism impact on Entrepreneurs’ Overconfidence?," International Journal of Business Research and Management (IJBRM), Computer Science Journals (CSC Journals), vol. 6(3), pages 45-53, September.

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