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Event Studies of Regulation and New Results on the Effect of the Cigarette Advertising Ban

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  • Lamdin, Douglas J

Abstract

Questions concerning the effects of regulation on stock returns are important to regulators and investors. Analysts must carefully design and interpret tests of hypotheses regarding these effects because of the nature of the regulatory process and financial markets. I discuss the way to test for the impact of regulation on firm value and required return in an event study. I illustrate with an examination of the 1971 radio and television cigarette advertising ban, and find results at odds with those of an earlier study. Copyright 1999 by Kluwer Academic Publishers

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  • Lamdin, Douglas J, 1999. "Event Studies of Regulation and New Results on the Effect of the Cigarette Advertising Ban," Journal of Regulatory Economics, Springer, vol. 16(2), pages 187-201, September.
    • Handle: RePEc:kap:regeco:v:16:y:1999:i:2:p:187-201
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    Cited by:

    1. Manoj Anand & Jagandeep Singh, 2018. "Impact of Automobile Regulations on Shareholders’ Wealth: Indian Empirical Evidence," Metamorphosis: A Journal of Management Research, , vol. 17(1), pages 28-40, June.
    2. Sloan, Frank A. & Trogdon, Justin G. & Mathews, Carrie A., 2005. "Litigation and the value of tobacco companies," Journal of Health Economics, Elsevier, vol. 24(3), pages 427-447, May.
    3. Shilpi Bihari & Barry Seldon, 2006. "The Effect of Government Advertising Policies on the Market Power of Cigarette Firms," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 28(3), pages 201-229, May.
    4. Lamdin, Douglas J., 2001. "Implementing and interpreting event studies of regulatory changes," Journal of Economics and Business, Elsevier, vol. 53(2-3), pages 171-183.
    5. Sunkung Choi, 2023. "Measuring economic diplomacy using event study method: the case of EU-China summit talks and Airbus stock price changes," Asia Europe Journal, Springer, vol. 21(2), pages 155-171, June.

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