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(Dis)satisfaction with risk preferences

Author

Listed:
  • Linda Thunström

    (University of Wyoming)

  • Andrea Mannberg

    (UiT the Arctic University of Norway)

  • Benjamin Gilbert

    (Colorado School of Mines)

  • George Loewenstein

    (Carnegie Mellon University)

Abstract

A common assumption of models of decision making under risk is that people choose the level of risk they deem optimal for themselves. We, however, provide novel evidence that people systematically choose risk levels that they report as unsatisfactory. Data from three surveys show that around 50 percent of participants report dissatisfaction with the level of risk they take in life overall, and that a large majority of participants are dissatisfied with their risk taking in at least some subdomain of life. Significantly, for most (although not all) domains, far more of those who express dissatisfaction with their risk taking believe they take insufficient as opposed to excessive risks. Probing mechanisms, we find that internal factors (e.g., emotions) are more important determinants of unsatisfactory risk taking than external factors (e.g., constraints). Our findings suggest that choices under risk, like choices across time, may be explained by dual process theories that incorporate both deliberation and emotions. We also find a strong negative correlation between dissatisfaction with risk taking and life satisfaction. While our data do not enable us to establish causality, this finding provides suggestive evidence that dissatisfaction with risk taking may be consequential for subjective well-being.

Suggested Citation

  • Linda Thunström & Andrea Mannberg & Benjamin Gilbert & George Loewenstein, 2025. "(Dis)satisfaction with risk preferences," Journal of Risk and Uncertainty, Springer, vol. 70(1), pages 29-64, February.
  • Handle: RePEc:kap:jrisku:v:70:y:2025:i:1:d:10.1007_s11166-025-09449-7
    DOI: 10.1007/s11166-025-09449-7
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    More about this item

    Keywords

    Risk preferences; Emotions; Dual process theory;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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