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The Expulsion of the Concept of Protection from the Consumer Law and the Return of Social Elements in the Civil Law: A Bittersweet Polemic

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  • Hans-W. Micklitz

Abstract

Consumer law started in the 1960s and 1970s as consumer protection law, meant to compensate for the risks and deficiencies of the consumption society which led to an enormous increase. The target of the first generation of national consumer law was the weak consumers, those who could not cope with the increased choice and the resulting risks. The argument here presented is that the European Union by taking over consumer legislation gradually but steadily changed the outlook, from consumer protection law into consumer law. The weak consumer is not the one who is needed for the completion of the Internal Market. This is the famous average consumer which governs today’s’ normative design of the consumer law making and enforcement. However, the shift in paradigm does not set aside the need to strive for legal rules that cover the weakest in the society. Copyright Springer Science+Business Media, LLC. 2012

Suggested Citation

  • Hans-W. Micklitz, 2012. "The Expulsion of the Concept of Protection from the Consumer Law and the Return of Social Elements in the Civil Law: A Bittersweet Polemic," Journal of Consumer Policy, Springer, vol. 35(3), pages 283-296, September.
    • Handle: RePEc:kap:jcopol:v:35:y:2012:i:3:p:283-296
    DOI: 10.1007/s10603-012-9199-4
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    References listed on IDEAS

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    1. Trubek,David M. & Santos,Alvaro (ed.), 2006. "The New Law and Economic Development," Cambridge Books, Cambridge University Press, number 9780521860215.
    2. Trubek,David M. & Santos,Alvaro (ed.), 2006. "The New Law and Economic Development," Cambridge Books, Cambridge University Press, number 9780521677578.
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    Cited by:

    1. Nenad Gavrilovic, 2013. "Unfair Consumer Contract Terms Under Macedonian Law: How the Old and the New Function in Practice," Journal of Consumer Policy, Springer, vol. 36(3), pages 315-328, September.

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