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Does Puffery Deceive? An Empirical Investigation

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  • Zhihong Gao
  • Elaine Scorpio

Abstract

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Suggested Citation

  • Zhihong Gao & Elaine Scorpio, 2011. "Does Puffery Deceive? An Empirical Investigation," Journal of Consumer Policy, Springer, vol. 34(2), pages 249-264, June.
    • Handle: RePEc:kap:jcopol:v:34:y:2011:i:2:p:249-264
    DOI: 10.1007/s10603-011-9159-4
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    References listed on IDEAS

    as
    1. Grossman, Sanford J, 1981. "The Informational Role of Warranties and Private Disclosure about Product Quality," Journal of Law and Economics, University of Chicago Press, vol. 24(3), pages 461-483, December.
    2. Leland, Hayne E, 1981. "The Informational Role of Warranties and Private Disclosure about Product Quality: Comment," Journal of Law and Economics, University of Chicago Press, vol. 24(3), pages 485-489, December.
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    Cited by:

    1. Wood, Matthew S. & Scheaf, David J. & Dwyer, Sean M., 2022. "Fake it ‘til you make it: Hazards of a cultural norm in entrepreneurship," Business Horizons, Elsevier, vol. 65(5), pages 681-696.
    2. Brian ‘t Hart & Ian Phau, 2022. "Conceptualising attitudes towards brand genuinuity: scale development and validation," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 327-340, July.

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