Challenges for Corporate Ethics in Marketing Genetic Tests
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DOI: 10.1007/s10551-006-9299-7
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- W. David Bradford & Andrew N. Kleit, 2006. "Direct to Consumer Advertising," Chapters, in: Andrew M. Jones (ed.), The Elgar Companion to Health Economics, chapter 29, Edward Elgar Publishing.
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Keywords
biotechnology; genetic testing; disease susceptibility; pharmacogenomics; corporate ethics; business ethics; marketing; commercialization; intellectual property rights; truth in advertising;All these keywords.
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