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Coffee as a Medium for Ethical, Social, and Political Messages: Organizational Legitimacy and Communication

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  • Gregory Blasio

Abstract

This research examines how an organization, Thanksgiving Coffee, establishes and maintains its legitimacy with its constituent publics. In line with Boyd’s (2000, Journal of Public Relations Research 12(4), 341–353.) concept of actional legitimacy, Thanksgiving Coffee demonstrates a legitimation strategy addressing social issues and by responding to ethical and political questions. Applying Fisher’s (1984, Communication Monographs 51, 1–18) concepts of narrative fidelity and probability, Thanksgiving Coffee’s policies and communication activities were found to alleviate the social issues to which they were addressed and therefore reinforce perceptions of legitimacy among publics. Viewing the influence of organizations from a different perspective, this study provides an example of how the policies of an organization can have a positive impact on the broader society in which it operates. Copyright Springer Science+Business Media, Inc. 2007

Suggested Citation

  • Gregory Blasio, 2007. "Coffee as a Medium for Ethical, Social, and Political Messages: Organizational Legitimacy and Communication," Journal of Business Ethics, Springer, vol. 72(1), pages 47-59, April.
    • Handle: RePEc:kap:jbuset:v:72:y:2007:i:1:p:47-59
    DOI: 10.1007/s10551-006-9155-9
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    Citations

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    Cited by:

    1. Gregory G. De Blasio & Emma K. Woeste, 2013. "Investing in L3C Organizations: Indicators of Legitimacy," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 2(2), pages 83-86.
    2. Fabio La Rosa & Sergio Paternostro & Francesca Bernini, 2023. "Corporate and regional governance antecedents of the Legality Rating of private Italian companies," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 27(1), pages 297-329, March.
    3. Rajat Panwar & Karen Paul & Erlend Nybakk & Eric Hansen & Derek Thompson, 2014. "The Legitimacy of CSR Actions of Publicly Traded Companies Versus Family-Owned Companies," Journal of Business Ethics, Springer, vol. 125(3), pages 481-496, December.
    4. Jianhong Zhang & David L. Deephouse & Désirée van Gorp & Haico Ebbers, 2022. "Individuals’ Perceptions of the Legitimacy of Emerging Market Multinationals: Ethical Foundations and Construct Validation," Journal of Business Ethics, Springer, vol. 176(4), pages 801-825, April.
    5. Hadi Al-Abrrow & Jaber Ali & Alhamzah Alnoor, 2022. "Multilevel Influence of Routine Redesigning, Legitimacy and Functional Affordance on Sustainability Accounting: Mediating Role of Organizational Sense-making," Global Business Review, International Management Institute, vol. 23(2), pages 287-312, April.
    6. George A. Shinkle & Mirjam Goudsmit & Chris J. Jackson & Feifei Yang & Brian T. McCann, 2019. "On Establishing Legitimate Goals and Their Performance Impact," Journal of Business Ethics, Springer, vol. 157(3), pages 731-751, July.

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