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Implications of Caritas in Veritate for Marketing and Business Ethics

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  • Thomas Klein
  • Gene Laczniak

Abstract

In an effort to assess the latest thinking in the Roman Catholic Church on economic matters, we examine the newest encyclical by Pope Benedict XVI, Caritas in Veritate (Charity in Truth) for guidance concerning marketing and business strategy. Core ethical values, consistent with historical Catholic Social Teachings (CST), are retained. However, some important nuances are added to previous treatments, and, reflecting the mind of the current Pontiff, certain points of emphasis are shifted to account for recent global developments. Key areas of consistency and differences (as we perceive them) are spelled out along with some brief commentary on the evolution of the CST position on matters of importance to business decision makers. We close our analysis with a brief discussion of how the lessons of the encyclical can be applied to selected marketing problems embedded with ethical issues, including some criteria for evaluating marketing programs. Finally, we note some editorial commentary published in the wake of the letter’s release along with our own summation. Copyright Springer Science+Business Media Dordrecht 2013

Suggested Citation

  • Thomas Klein & Gene Laczniak, 2013. "Implications of Caritas in Veritate for Marketing and Business Ethics," Journal of Business Ethics, Springer, vol. 112(4), pages 641-651, February.
    • Handle: RePEc:kap:jbuset:v:112:y:2013:i:4:p:641-651
    DOI: 10.1007/s10551-012-1563-4
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    Citations

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    Cited by:

    1. Dominik Aaken & Florian Buchner, 2020. "Religion and CSR: a systematic literature review," Journal of Business Economics, Springer, vol. 90(5), pages 917-945, June.
    2. Robert E. Till & Mary Beth Yount, 2019. "Governance and Incentives: Is It Really All about the Money?," Journal of Business Ethics, Springer, vol. 159(3), pages 605-618, October.
    3. Thomas A. Klein, 2015. "Distributive justice: theory and applications in global markets," Chapters, in: Handbook on Ethics and Marketing, chapter 9, pages 168-187, Edward Elgar Publishing.
    4. Ricardo Zózimo & Miguel Pina e Cunha & Arménio Rego, 2023. "Becoming a Fraternal Organization: Insights from the Encyclical Fratelli Tutti," Journal of Business Ethics, Springer, vol. 183(2), pages 383-399, March.
    5. Gina Grandy & Martyna Sliwa, 2017. "Contemplative Leadership: The Possibilities for the Ethics of Leadership Theory and Practice," Journal of Business Ethics, Springer, vol. 143(3), pages 423-440, July.
    6. Nuno Ornelas Martins, 2021. "Adam Smith and Catholic Social Teaching," Journal of Business Ethics, Springer, vol. 170(2), pages 401-411, May.

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