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Familiarisation Trip - Fam Trip"; An Effective Tool for Touristic Promotion and Development. The Case of the Fam Trips organized by TIF-HELEXPO in the context of the International Tourism Exhibition “Philoxenia 2016” & “Philoxenia 2017”

Author

Listed:
  • KOURKOURIDIS DIMITRIS
  • FRANGKOPOULOS YANNIS

    (School of Spatial Planning and Development AUTH, Thessaloniki, Greece)

  • DALKRANI VICKY
  • POZRIKIDIS KYRIAKOS

    (HELEXPO SA, Thessaloniki, Greece)

Abstract

In the framework of the intense competition developed among touristic destinations, new and effective tools for touristic promotion are constantly ...

Suggested Citation

  • Kourkouridis Dimitris & Frangkopoulos Yannis & Dalkrani Vicky & Pozrikidis Kyriakos, 2017. "Familiarisation Trip - Fam Trip"; An Effective Tool for Touristic Promotion and Development. The Case of the Fam Trips organized by TIF-HELEXPO in the context of the International Tourism Exhibit," Tourism Research Institute, Journal of Tourism Research, vol. 16(1), pages 239-248, June.
    • Handle: RePEc:jtr:journl:v:16:y:2017:i:1:p:239-248
    as

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    File URL: http://indexing.jotr.eu/Jotr/Volume16/V16-16.pdf
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    References listed on IDEAS

    as
    1. Ivo Mulec & Nicholas Wise, 2012. "Foreign Tour Operators and Travel Agents Knowledge of a Potential Tourism Destination: The Vojvodina Region of Serbia," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 10(2 (Summer), pages 171-187.
    2. Castelltort, Magí & Mäder, Gabriela, 2010. "Press media coverage effects on destinations – A Monetary Public Value (MPV) analysis," Tourism Management, Elsevier, vol. 31(6), pages 724-738.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Familiarization Trip (Fam Trips); touristic promotion; TIF-HELEXPO; Philoxenia;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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