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Is the Sports Media Color-Blind?

Author

Listed:
  • David J. Berri

    (Southern Utah University)

  • Jennifer Van Gilder

    (Ursinus College)

  • Aju J. Fenn

    (Colorado College)

Abstract

Examinations of racial discrimination hinge upon the ability of the researcher to accurately measure worker productivity. To overcome this difficulty, researchers have utilized data from professional sports. Unlike many industries, professional sports provide an abundance of performance measures for the individual worker. Unfortunately, the abundance itself may pose a problem, as researchers face a number of plausible measurements of worker performance. As we show, the choice of measurements does impact the results. Additionally, we show that race can also be measured in a variety of ways and that choice also appears to influence the reported findings. Such results indicate that prior research on the topic of racial discrimination may need to be reconsidered.

Suggested Citation

  • David J. Berri & Jennifer Van Gilder & Aju J. Fenn, 2014. "Is the Sports Media Color-Blind?," International Journal of Sport Finance, Fitness Information Technology, vol. 9(2), pages 130-148, May.
    • Handle: RePEc:jsf:intjsf:v:9:y:2014:i:2:p:130-148
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    More about this item

    Keywords

    racial discrimination; professional sports; media bias;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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