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Seller versus Broker: Timing of Promotion

Author

Listed:
  • Carl R. Gwin

    (Baylor University, Waco, TX 76798-8003)

  • Seow-Eng Ong

    (National University of Singapore, Singapore 117566)

  • Carol F. Gwin

    (Baylor University, Waco, TX 76798-8007)

Abstract

Sellers and brokers may differ in preferred timing of costly promotion. Sellers with holding costs are anxious to sell. Sellers with showing costs want a slower approach. We find a standard listing contract where the broker chooses promotion timing can be efficient if sellers have no significant holding or showing costs. We then delineate the efficient listing contract provisions for duration and fee structure for sellers who have holding and/or showing costs.

Suggested Citation

  • Carl R. Gwin & Seow-Eng Ong & Carol F. Gwin, 2002. "Seller versus Broker: Timing of Promotion," Journal of Real Estate Research, American Real Estate Society, vol. 24(1), pages 27-46.
    • Handle: RePEc:jre:issued:v:24:n:1:2002:p:27-46
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    Cited by:

    1. Kelley Cours Anderson & Julia Freybote & Kerry T. Manis, 2024. "The Impact of Virtual Marketing Strategies on the Price-TOM Relation," The Journal of Real Estate Finance and Economics, Springer, vol. 68(2), pages 218-234, February.
    2. Stanley McGreal & Paloma Taltavull de La Paz & Valerie Kupke & Peter Rossini & Paul Kershaw, 2016. "Measuring the influence of space and time effects on time on the market," Urban Studies, Urban Studies Journal Limited, vol. 53(13), pages 2867-2884, October.
    3. Stanley McGreal & Alastair Adair & Louise Brown & James R. Webb, 2009. "Pricing and Time on the Market for Residential Properties in a Major U.K. City," Journal of Real Estate Research, American Real Estate Society, vol. 31(2), pages 209-234.

    More about this item

    JEL classification:

    • L85 - Industrial Organization - - Industry Studies: Services - - - Real Estate Services

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