IDEAS home Printed from https://ideas.repec.org/a/jle/journl/v7y2020i1p17-28.html
   My bibliography  Save this article

The Influential Power And The Importance Of Music In Advertising And Marketing

Author

Listed:
  • Bajram ÒªUPI

    (University of Prizren Ukshin Hoti)

  • ShemsiMORINA

    (University of Prizren Ukshin Hoti)

Abstract

Music is related to the spiritual state of the ones who listen or create it, so it is a kind of reflection of the state of mind, humour and the human feelings. Music is powerful and has a multifaceted influence on everyday life. It, among other things, is also an important part of television advertising. The purpose of advertising is known to be for perusading costumer in product quality, but to achieve this effect, music should be well combined with the right advertisement.It is significant for consumers to understand the advertising message, where the link to an emotional level can lead directly to the purchase. So, the best commercials are those that have both major effects: information and emotional power. This study was conducted through site work, surveying some of the managers of the largest commercial companies in Peja and their customers as well. The purpose of the survey was to determine the importance of music in advertising and its impact on consumers.

Suggested Citation

  • Bajram ÒªUPI & ShemsiMORINA, 2020. "The Influential Power And The Importance Of Music In Advertising And Marketing," JOURNAL OF LIFE ECONOMICS, Holistence Publications, vol. 7(1), pages 17-28, January.
    • Handle: RePEc:jle:journl:v:7:y:2020:i:1:p:17-28
    DOI: 10.15637/jlecon.7.002
    as

    Download full text from publisher

    File URL: https://ratingacademy.com.tr/ojs/index.php/jlecon/article/view/923/637
    Download Restriction: no
    File URL: https://libkey.io/10.15637/jlecon.7.002?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    music; commercials; information; emotional power;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jle:journl:v:7:y:2020:i:1:p:17-28. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mehmet ÅžAHÄ°N (email available below). General contact details of provider: https://journals.gen.tr/index.php/jlecon .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.