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The Impact of Visual Cues on Consumer Purchase Decision Making Process: An Empirical Investigation

Author

Listed:
  • Ankush Sharma
  • A.C.Brahmbhatt

Abstract

India is witnessing an unprecedented consumption boom. The economy is growing at the rate between 7 and 8 percent. The implication of this is improvement in income dynamics along with demographics and growth in consumption pattern Retailing in India is currently estimated to be US$ 200 billion, of which organized Retailing (i.e. modern trade) makes up 3 percent or US$ 6.4 billion. Organized Retail is expected to grow at the rate of 25-30 percent p.a., and is projected to attain US$ 23billion by 2010.1 At these levels, organized retail would constitute up to 9 percent of overall retail sales.

Suggested Citation

  • Ankush Sharma & A.C.Brahmbhatt, 2008. "The Impact of Visual Cues on Consumer Purchase Decision Making Process: An Empirical Investigation," Journal of Global Economy, Research Centre for Social Sciences,Mumbai, India, vol. 4(4), pages 303-308, December.
    • Handle: RePEc:jge:journl:446
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    More about this item

    Keywords

    Indian Economy; Marketing;

    JEL classification:

    • M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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