Assessment of Residential Satisfaction and Influence Mechanism¡ª¡ªA Case Study of Jinan City

Residential satisfaction reflects to what extent the consumers are satisfied with the construction of residential environment, and hence is an important factor of housing purchase determination. 306 reliable survey questionnaires by means of quota sampling preformed in 5 districts of Jinan city are used to investigate the satisfaction with the new residential conditions of this city. By means of factor analysis and regression analysis, we establish the index system of evidential environment satisfaction suitable for Jinan, to quantitatively determine the satisfaction of the consumers with new housing, and to explore the underlying factors affecting housing satisfaction. Five category factors including- residential physical condition, public facilities, location, property service and corporate image have significant impacts on residential satisfaction. Among the factors, the public facilities such as schools and supermarkets are the main factors affecting the residential satisfaction. At last, a multiple linear regression model of residential satisfaction was set up and elaborated the influence mechanism of the impact of various factors on residential satisfaction, which presents a robust relationship between residential satisfaction and the related controlling factors.?