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Analysis of Factors Affecting Digital Textbook Pricing in Korea

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  • Jeong-Su Yu
  • Pyung Kim

Abstract

The use of paper books for teaching and learning has many limitations in terms of cost and efficiency. The advantages of digital textbooks are emphasized in many studies. Researchers say that the use of digital textbooks as mediators of the 21st century provides the ability to solve a variety of educational and learning problems for the future. However, many stakeholders in education, such as teachers, students, parents, publishers and educators, are not prepared to accept it and infrastructure is incomplete. In Korea, digital textbooks are used in classrooms in 2018. Publishers are creating new digital textbooks containing sophisticated digital content in accordance with government guidelines, teachers want to create customized lessons for each student level, and profitability and market expectations are changing the importance of digital asset pricing in the textbook market. In this paper, we explore factors that affect digital textbook pricing, to help publishers maximize revenue over their product lifecycle.

Suggested Citation

  • Jeong-Su Yu & Pyung Kim, 2019. "Analysis of Factors Affecting Digital Textbook Pricing in Korea," International Journal of Higher Education, Sciedu Press, vol. 8(3), pages 171-171, June.
    • Handle: RePEc:jfr:ijhe11:v:8:y:2019:i:3:p:171
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    References listed on IDEAS

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    1. Nauman Saeed & Almas Ikram Kayani, 2018. "Role of College Principals in Promoting Quality of Education in District Kotli AJ&K," Asian Journal of Contemporary Education, Asian Economic and Social Society, vol. 2(2), pages 149-158.
    2. Nauman Saeed & Almas Ikram Kayani, 2018. "Role of College Principals in Promoting Quality of Education in District Kotli AJ&K," Asian Journal of Contemporary Education, Asian Economic and Social Society, vol. 2(2), pages 149-158, June.
    3. Obi, Mary Noeleen & Okekeokosisi, Johnbosco.O., 2018. "Extent of Implementation of National Entrepreneurship Curriculum in Tertiary Institutions as Perceived by Educators," American Journal of Education and Learning, Pacharapa Naka, vol. 3(2), pages 108-115.
    4. Ruhee Rashid, 2017. "A Study on National Girls Education Strategy Implementation, Monitoring and Evaluation," American Journal of Education and Learning, Pacharapa Naka, vol. 2(1), pages 92-95.
    5. Obi, Mary Noeleen & Okekeokosisi, Johnbosco.O. C., 2018. "Extent of Implementation of National Entrepreneurship Curriculum in Tertiary Institutions as Perceived by Educators," American Journal of Education and Learning, Online Science Publishing, vol. 3(2), pages 108-115.
    6. Ruhee Rashid, 2017. "A Study on National Girls Education Strategy Implementation, Monitoring and Evaluation," American Journal of Education and Learning, Online Science Publishing, vol. 2(1), pages 92-95.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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