Return on Investment in Sports Marketing Initiatives: A Study Focusing on a Brazilian Soccer Team
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References listed on IDEAS
- Oliver Budzinski & Janina Satzer, 2011.
"Sports Business and Multisided Markets: Towards a New Analytical Framework? (Long Version),"
Working Papers
109/11, University of Southern Denmark, Department of Sociology, Environmental and Business Economics.
- Oliver Budzinski & Janina Satzer, 2011. "Sports Business and Multisided Markets: Towards a New Analytical Framework? (Long Version)," Working Papers 1104, International Association of Sports Economists;North American Association of Sports Economists.
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Keywords
planning; competitiveness; marketing plan; sports marketing; soccer;All these keywords.
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