IDEAS home Printed from https://ideas.repec.org/a/jfr/ijba11/v3y2012i2p90-97.html
   My bibliography  Save this article

Exploring the Influence of Quality and Safety on Consumers¡¯ Food Purchase Decisions in Botswana

Author

Listed:
  • Botshabelo Kealesitse
  • Ivy Ontlametse Kabama

Abstract

The main purpose of this research was to gain some exploratory insights into how important food quality and safety issues were in influencing Botswana customers¡¯ food purchase decisions. A cross-sectional descriptive research design utilising a structured questionnaire was used to collect data from a sample of 150 respondents who reside in Gaborone, Botswana in January 2011. The study found that in defining quality and safety of food, consumers used the same attributes thus resulting in an overlap in definitions of the two concepts. It also revealed that both food quality and safety were considered important by consumers. Consumers also perceived a relationship between quality and safety as they believed the two to be related. The implication from this research is that, consumers in developing countries such as Botswana also have concerns regarding food quality and safety and that the two concepts are important in their daily food choices.

Suggested Citation

  • Botshabelo Kealesitse & Ivy Ontlametse Kabama, 2012. "Exploring the Influence of Quality and Safety on Consumers¡¯ Food Purchase Decisions in Botswana," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 3(2), pages 90-97, March.
    • Handle: RePEc:jfr:ijba11:v:3:y:2012:i:2:p:90-97
    as

    Download full text from publisher

    File URL: http://www.sciedu.ca/journal/index.php/ijba/article/view/871/423
    Download Restriction: no
    File URL: http://www.sciedu.ca/journal/index.php/ijba/article/view/871
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Tingqiang Chen & Lei Wang & Jining Wang & Qi Yang, 2017. "A Network Diffusion Model of Food Safety Scare Behavior considering Information Transparency," Complexity, Hindawi, vol. 2017, pages 1-16, December.
    2. Cramer, Ina & Schröter, Iris & Roba, Diba Tabi & Wario, Hussein Tadicha & Mergenthaler, Marcus, 2023. "The Influence of Infant Food Packaging Design on Perceptions of Kenyan Consumers: Conjoint Analysis Combined with Eye Tracking," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 14(04), December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jfr:ijba11:v:3:y:2012:i:2:p:90-97. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Jenny Zhang (email available below). General contact details of provider: http://ijba.sciedupress.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.