Analysis on Enterprises’ Credit Behavior Choices in Different Credit Culture Environments

Enterprises have been playing a more and more important role with Chinese economy growing and dynamic development in twentieth-century. In a credit economy, credit loss of businesses could bring chaos, even the credit crisis, to the whole market. Based on the construction of credit culture, the paper investigates that environment of credit cultural affects enterprises’ credit behavior choices differently through analyzing three levels (macro level, middle level, and micro level) of credit culture. And then, we conclude that businesses have different credit behavior choices in different cultural environments. Firstly, enterprises are constrained softly and encouraged positively in the macro credit culture environment. Secondly, medium credit cultural environment has comparative advantages in saving transaction costs. At last, the social capital plays the important role in micro-credit cultural environment. And then, we conclude that businesses have different credit behavior choices in different cultural environments. According to the impact of different levels of credit culture we will build a sound credit system.