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Management Of Travel And Transport Destinations' Presentation In The Travel Specialized Print Media

Author

Listed:
  • Anna Jupowicz-Ginalska

    (University of Warsaw)

  • Milan Patak

    (University College of Business in Prague)

Abstract

The article presents the results of the quantitative and qualitative research of presentation of the selected travel and transport destinations in the travel specialized print media with the focus on the impact of the ownership structure and geographical affiliation. The authors accomplished two research goals: firstly, they examined the scale of popularisation of travel destinations in two contexts: the geographical one (division into continents, countries and cities) and the chronological one (investigating changes in popularising particular travel destinations and referring them to the broader political or social context of a given time). Secondly, they indicated the differences or similarities in the selection of the destinations at the macro-level (among magazines, i.e. their editorial policies or affiliation to publishing companies) and at the micro-level (between the main and supporting cover stories). The results show that the selection of destinations displayed on the front covers of magazines is related to their editorial policy, which is secondary related to the ownership structure.

Suggested Citation

  • Anna Jupowicz-Ginalska & Milan Patak, 2018. "Management Of Travel And Transport Destinations' Presentation In The Travel Specialized Print Media," International Journal of Entrepreneurial Knowledge, Center for International Scientific Research of VSO and VSPP, vol. 6(2), pages 81-99, December.
    • Handle: RePEc:jek:journl:v:6:y:2018:i:2:p:81-99
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    File URL: http://ijek.org/files/IJEK_2-2018v6/IJEK-2-2018,v.6_jupowicz-ginalska,a.patak,m..pdf
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    References listed on IDEAS

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    1. Mrinmoy K. Sarma, 2007. "Influence of Information Sources on Tourists: A Segment-Wise Analysis with Special Focus on Destination Image," Vision, , vol. 11(1), pages 35-45, January.
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