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A Study on Pet Owners' Intention to Purchase Pet Insurance

Author

Listed:
  • Chiehwei Hung

    (Department of Risk Management and Insurance, Feng Chia University, Taiwan)

  • Yen-Shan Chuang

    (Auditing Department, Cathay Life Insurance Co., Ltd., Taiwan)

Abstract

This study investigates the impacts of consumers¡¦ characteristics, pet feeding habits, pet spending and insurance conditions of pet owners on the intention to purchase a pet insurance policy. Our results reveal that family income, average monthly spending on pets, and experience of purchasing medical insurance are the significant determinants of a pet owner¡¦s intention to purchase pet insurance. Pet owners who have higher family income, higher pet spending, and who have previously purchased medical insurance have a higher intention to purchase pet insurance.

Suggested Citation

  • Chiehwei Hung & Yen-Shan Chuang, 2014. "A Study on Pet Owners' Intention to Purchase Pet Insurance," Journal of Economics and Management, College of Business, Feng Chia University, Taiwan, vol. 10(2), pages 181-207, July.
    • Handle: RePEc:jec:journl:v:10:y:2014:i:2:p:181-207
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    More about this item

    Keywords

    pet; insurance; purchase intention;
    All these keywords.

    JEL classification:

    • G22 - Financial Economics - - Financial Institutions and Services - - - Insurance; Insurance Companies; Actuarial Studies
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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