Participation And Spending Attitudes In The Mauritian Lotto Market

The Mauritian Lotto was first introduced on the 7th of November 2009 by lotto tech. The first jackpot was Rs 12 million. To play the game, choose 6 numbers from 1-40. Drawings are held once a week on Saturdays. The odds of winning Mauritius Lotto are one in 3,838,380. For a pick-6 lotto game, the Mauritius Lotto 6/40 lottery game has relatively excellent odds when compared to other pick-6 lotto games around the world. The present study tries to attempt to understand the attitude of Mauritians’ towards the lotto game and the impact of socio-economic, psychological and demographic variables on addiction towards these game. For this purpose, a double–hurdle frame work was used, having conducted a drop-off survey of households with a paper and pencil, comprising of 3 distinct sections, namely, personal profile of the respondents, demographic characteristics and personality traits comprising 30 questions of open- ended, close-ended, partial open-ended and psychometric scales questions. 1027 respondents’ involvement and the spendthrift nature are analysed. This study brings in the light to the influence of personality trait heterogeneities, coupled with socio-economic and risk-taking behaviours are controlled in the model. Recommendations on future areas of innovation in personality research and policy implications on social perspective ladder, such as alcohol beverages and cigarettes and indulgence in other forms of gambling have serious consequences on both the lotto participation and expenditure decisions. Retailers and corner shops can come up with marketing strategies which will help them to capitalize on cross-buying behaviours. Suppliers’ coffers will see new height in terms of revenue at the detriment of public health in terms of cross-addictions. State intervention via consumer laws will have to be made more stringent while sufficient rules and regulations need to be implemented to protect the growing generation from such potential health risks associated with gambling.