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Holistic Marketing of Software Products : The New Paradigm

Author

Listed:
  • Dr. Sachindra Kumar Gupta

    (DIST, Dhampur, Bijnor.)

Abstract

In the light of corporate governance practices envisaged by the recent amendments to the companies Act, 1956 and the provision of Sebi’s revised clause 49 of the Listing Agreement, this case study evaluates the quality of corporate governance practices in I.T. industry in India, particularly based on the annual report of Infosys Technologies, a leading Indian I.T. firm for the financial year 2008-2009. The study is expected to serve as a pointer to the effectiveness of current corporate governance practice in Infosys Technologies, in particular, and the Indian corporate sector, in general

Suggested Citation

  • Dr. Sachindra Kumar Gupta, 2011. "Holistic Marketing of Software Products : The New Paradigm," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 6(1), pages 49-55, April.
    • Handle: RePEc:jct:journl:v:6:y:2011:i:1:p:49-55
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    File URL: https://www.jctindia.org/index.php/jct/article/view/a11-skg
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    More about this item

    Keywords

    Recession; Retail Brands; Economy; Inflation; Consumer Behavior.;
    All these keywords.

    JEL classification:

    • A0 - General Economics and Teaching - - General
    • C0 - Mathematical and Quantitative Methods - - General

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