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A Study of Applications of E-Commerce

Author

Listed:
  • Dr. D.R. Yadav

    (Reader in Commerce, Meerut College, Meerut.)

  • Reena Sharma

    (Research Scholor, Jodhpur University, Jodhpur)

Abstract

There are wide varieties of e-commerce application areas that have flourished over the last decade in more detail, it is worth looking at one which may not be familiar to a reader, but which saves companies huge amounts of resources. The application involves a supply chain. A supply chain is a set of relationships between a number of companies who have a symbiotic relationship with each other in that one company supplies commodities or services to other companies which, in turn, supply commodities or services to other companies, and so on. The example was originally described by Kalakota and Robinson (1999) in their excellent management introduction to e-commerce. It concerns the processes involved in getting a bottle of Listerine mouthwash to the shelves of a retail chemist.

Suggested Citation

  • Dr. D.R. Yadav & Reena Sharma, 2011. "A Study of Applications of E-Commerce," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 6(1), pages 120-122, April.
    • Handle: RePEc:jct:journl:v:6:y:2011:i:1:p:120-122
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    More about this item

    Keywords

    E-Channels; Employee’s Perceptions;

    JEL classification:

    • A0 - General Economics and Teaching - - General
    • C0 - Mathematical and Quantitative Methods - - General

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