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Indian Rural Marketing (Determining the Performance)

Author

Listed:
  • Dr. Rajaram N. Wakehaure

    (Lecturer and HOD, P.G. Dept. of Commerce, Arts, Science and Commerce College, Rohate, Ahmednagar,Maharastra.)

Abstract

An Attempt is made to study the different areas of marketing and also to determined to the performance of Indian Rural Marketing. The study best on the data pertained to 1995-96 to 2006-07. In general out of 10 years under consideration only last 5 years under consideration only last 5 years successfully years. This paper has discovered that the rural marketing strategy has to be different from urban market. A uniform marketing stategy for the total Indian Market is difficult as well as unprofitable. Market strategy as indicated above can light on some fruitful areas to be concentrated upon the create demands.

Suggested Citation

  • Dr. Rajaram N. Wakehaure, 2008. "Indian Rural Marketing (Determining the Performance)," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 3(1), pages 47-53, April.
    • Handle: RePEc:jct:journl:v:3:y:2008:i:1:p:47-53
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    File URL: https://www.jctindia.org/index.php/jct/article/view/a08-rnw
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    More about this item

    Keywords

    stress; employee attraction; pressure; turnover; retention strategies;
    All these keywords.

    JEL classification:

    • A0 - General Economics and Teaching - - General
    • C0 - Mathematical and Quantitative Methods - - General

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