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Consumer Behaviour towards Passengers’ Cars : A Study in Meerut Region

Author

Listed:
  • Mohit Saharan

    (Research Scholar Commere & Businees Administration, Meerut.)

  • Dr. R.K. Singhal

    (Former Head, Faculty of Commere & Businees Administration, Meerut.)

Abstract

This paper explores the consumer behaviour towards passenger cars in Meerut region. The scope of the study is limited to certain important behavioural aspects like information search and evaluation, brand preference and brand loyalty and factors of motivation. Understanding the customer's satisfaction of the product will help the automobile manufacturer in developing their products to meet customer's needs and designing the proper marketing programs and strategy.

Suggested Citation

  • Mohit Saharan & Dr. R.K. Singhal, 2018. "Consumer Behaviour towards Passengers’ Cars : A Study in Meerut Region," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 13(1), pages 78-82, April.
    • Handle: RePEc:jct:journl:v:13:y:2018:i:1:p:78-82
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    File URL: http://www.jctindia.org/april2018/v13i1-11
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    More about this item

    Keywords

    Consumer Behaviour; Automobile Industry; Purchase decision; Brand choice.;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure
    • P46 - Political Economy and Comparative Economic Systems - - Other Economic Systems - - - Consumer Economics; Health; Education and Training; Welfare, Income, Wealth, and Poverty

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