IDEAS home Printed from https://ideas.repec.org/a/jct/journl/v10y2015i1p74-85.html
   My bibliography  Save this article

Impact of Family Sentiments on Indian Woman and Their Buying Behaviour

Author

Listed:
  • Ramesh Babu Kakumanu

    (Reserarch Scholar, Jawaharlal Nehru Technological University, Hyderabad, Telangana)

  • Dr. V. Israel Raju

    (Professor, K. C. Reddy PG College, Guntur, Andhra Pradesh)

  • Dr. A. Kishore Kumar

    (Principal, Siddhartha Institute of Computer Sciences, Ibrahimpathnam, R R Dist, Hyderabad)

Abstract

A woman basically is an emotional creature and woman without emotions is like cake without cream. They undergo all types of emotions like joy, fear, anger, humor, sex, empathy and love. Family sentiments are most powerful tools to push woman into emotional state of mind. Family sentiments in the form of relationships, sharing love, caring, security, warmth, sex, and living together are frequently used in the advertisements. This article studies family appeals impact on Indian woman. The age based factors are analyzed. Possible relations, associations and deviations of age factors with respect to family appeals impacting on Indian women are tested. The sample size is 753.

Suggested Citation

  • Ramesh Babu Kakumanu & Dr. V. Israel Raju & Dr. A. Kishore Kumar, 2015. "Impact of Family Sentiments on Indian Woman and Their Buying Behaviour," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 10(1), pages 74-85, April.
    • Handle: RePEc:jct:journl:v:10:y:2015:i:1:p:74-85
    as

    Download full text from publisher

    File URL: https://www.jctindia.org/index.php/jct/article/view/a15-rbkvirakk
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Family and Relations Appeal; Advertisements; Indian Women; Age; Impact;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:jct:journl:v:10:y:2015:i:1:p:74-85. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Himanshu Agarwal (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.