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Business Development Through Innovation And Co-Creation

Author

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  • Julia Dobreva

Abstract

The aim of this paper is to analyze the tight relationship between innovations and co-creation and their contribution for sustainable development of businesses in a competitive global environment. The analysis provides a literature review of the main principles of innovations, innovation management and co-creation. In addition, the paper highlights the necessity for transformation of business practices towards sustainability through implementing innovations. The role of co-creation is discussed in light of the process of developing customer value and improving overall business performance.

Suggested Citation

  • Julia Dobreva, 2016. "Business Development Through Innovation And Co-Creation," Economy & Business Journal, International Scientific Publications, Bulgaria, vol. 10(1), pages 339-346.
    • Handle: RePEc:isp:journl:v:10:y:2016:i:1:p:339-346
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    File URL: https://www.scientific-publications.net/get/1000019/1472363242473252.pdf
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    Citations

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    Cited by:

    1. Virginia Zhelyazkova, 2018. "The Road to Circular Economy: What Can Europe Learn from the Experionce of Germany and Japan?," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 6, pages 167-177.

    More about this item

    Keywords

    sustainability; innovations; co-creation; business transformation;
    All these keywords.

    JEL classification:

    • A - General Economics and Teaching

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