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On Statistical Testing for Intransitivity in Multiattribute Consumer Preference Surveys

Author

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  • J. P. du Preez

    (University of Wales, Swansea, Wales, United Kingdom)

Abstract

In recent years various structures have been proposed for estimating intensity of consumer preference in consumer surveys. Empirical studies have shown intensity measures to be reliable and cost effective by providing more information per question. These structures use consumers' responses to determine whether the relevant preference function to be estimated is interval, ratio or ordinal in nature. This paper shows that the statistical tests to determine the nature of the preference function in one of the more popular structures often introduce bias in subsequent analysis. An alternative approach is indicated for use in some situations, which avoids some of the complexities involved in the more commonly used tests.

Suggested Citation

  • J. P. du Preez, 1994. "On Statistical Testing for Intransitivity in Multiattribute Consumer Preference Surveys," Operations Research, INFORMS, vol. 42(3), pages 550-555, June.
    • Handle: RePEc:inm:oropre:v:42:y:1994:i:3:p:550-555
    DOI: 10.1287/opre.42.3.550
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    Cited by:

    1. Kjartan Sælensminde, 2002. "The Impact of Choice Inconsistencies in Stated Choice Studies," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 23(4), pages 403-420, December.

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