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A Model for Allocating Retail Outlet Building Resources across Market Areas

Author

Listed:
  • Gary L. Lilien

    (Massachusetts Institute of Technology, Cambridge, Massachusetts)

  • Ambar G. Rao

    (New York University, New York, New York)

Abstract

Many factors affect retail outlet profitability, including market potential, distribution and product costs, market pricing levels, cost (and availability) of land or space, and the relation between share of outlets and share of market. This paper presents a model that was used to plan building decisions for outlets for a consumer product across time and market areas. The model has been in use for a number of years and has provided important input for budgeting and planning decisions. The implementation process for this model is also discussed. The model and its use provide an example of what we believe to be a “successful” management science application—the characteristics of and reasons for this success are discussed.

Suggested Citation

  • Gary L. Lilien & Ambar G. Rao, 1976. "A Model for Allocating Retail Outlet Building Resources across Market Areas," Operations Research, INFORMS, vol. 24(1), pages 1-14, February.
    • Handle: RePEc:inm:oropre:v:24:y:1976:i:1:p:1-14
    DOI: 10.1287/opre.24.1.1
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    Cited by:

    1. Kumar, V. & Anand, Ankit & Song, Hyunseok, 2017. "Future of Retailer Profitability: An Organizing Framework," Journal of Retailing, Elsevier, vol. 93(1), pages 96-119.
    2. Brown, James R., 2010. "Managing the retail format portfolio: An application of modern portfolio theory," Journal of Retailing and Consumer Services, Elsevier, vol. 17(1), pages 19-28.
    3. Krafft, Manfred & Goetz, Oliver & Mantrala, Murali & Sotgiu, Francesca & Tillmanns, Sebastian, 2015. "The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions," Journal of Retailing, Elsevier, vol. 91(4), pages 569-585.
    4. Arnold Reisman & Muhittin Oral, 2005. "Soft Systems Methodology: A Context Within a 50-Year Retrospective of OR/MS," Interfaces, INFORMS, vol. 35(2), pages 164-178, April.

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