An Investigation of Earnings Management Through Marketing Actions
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DOI: 10.1287/mnsc.1100.1254
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- Craig J. Chapman & Thomas J. Steenburgh, 2008. "An Investigation of Earnings Management Through Marketing Actions," Harvard Business School Working Papers 08-073, Harvard Business School, revised Feb 2009.
References listed on IDEAS
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Keywords
accounting; marketing; pricing; promotion; real earnings management;All these keywords.
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