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Reply to "A Comment on `Price-Endings When Prices Signal Quality'"

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  • Mark Stiving

    (Destiny Networks, Inc., 15750 Vineyard Boulevard, Suite 120, Morgan Hill, California 95037)

Abstract

Although the comment provides some additional insight, it in no way diminishes the contribution of the original paper. That paper is the first and only theoretical explanation for why firms behave as though they use round prices to signal quality. Further, the paper provides empirical evidence in support of this explanation.

Suggested Citation

  • Mark Stiving, 2003. "Reply to "A Comment on `Price-Endings When Prices Signal Quality'"," Management Science, INFORMS, vol. 49(12), pages 1759-1760, December.
    • Handle: RePEc:inm:ormnsc:v:49:y:2003:i:12:p:1759-1760
    DOI: 10.1287/mnsc.49.12.1759.25114
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    References listed on IDEAS

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    1. Robert Shoemaker & Debanjan Mitra & Yuxin Chen & Skander Essegaier, 2003. "A Comment on "Price-Endings When Prices Signal Quality"," Management Science, INFORMS, vol. 49(12), pages 1753-1758, December.
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    Keywords

    Price-Endings; Signal of Quality;

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