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Strategic Risk: An Ordinal Approach

Author

Listed:
  • James M. Collins

    (School of Management, University of Alaska, Fairbanks, Alaska 99775)

  • Timothy W. Ruefli

    (IC² Institute and Department of Management, Graduate School of Business, The University of Texas, Austin, Texas 78712)

Abstract

Strategic management researchers have shown increasing awareness of the importance of the concept of risk at the strategic level. In recognition of this interest, this research adopts a commonly used conceptualization of risk and shows how this conceptualization leads to a new measure of risk, based upon the chance of loss of relative position within a set of firms. This framework is shown to be particularly appropriate for strategy research. Information contained in probability distributions describing the relative positions of sets of firms over time is shown to be partitionable on the basis of gain or loss in position as well as on firm identity, leading to the derivation of a new measure of strategic risk for an individual firm. This development also provides a hierarchical quantification of risk at the levels of the industry, group and individual firm. The ordinal risk measure is applied to both hypothetical data for illustration and to data on the U.S. airline industry.

Suggested Citation

  • James M. Collins & Timothy W. Ruefli, 1992. "Strategic Risk: An Ordinal Approach," Management Science, INFORMS, vol. 38(12), pages 1707-1731, December.
    • Handle: RePEc:inm:ormnsc:v:38:y:1992:i:12:p:1707-1731
    DOI: 10.1287/mnsc.38.12.1707
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    Citations

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    Cited by:

    1. Cano Rodríguez, Manuel, 2002. "Is the risk-return paradox still alive?," DEE - Working Papers. Business Economics. WB wb024818, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    2. Robert R. Wiggins & Timothy W. Ruefli, 2002. "Sustained Competitive Advantage: Temporal Dynamics and the Incidence and Persistence of Superior Economic Performance," Organization Science, INFORMS, vol. 13(1), pages 81-105, February.
    3. Palich, Leslie E. & Carini, Gary R. & Seaman, Samuel L., 2000. "The Impact of Internationalization on the Diversification-Performance Relationship: A Replication and Extension of Prior Research," Journal of Business Research, Elsevier, vol. 48(1), pages 43-54, April.
    4. Geoffrey Martin & Remzi Gözübüyük & Manuel Becerra, 2015. "Interlocks and firm performance: The role of uncertainty in the directorate interlock-performance relationship," Strategic Management Journal, Wiley Blackwell, vol. 36(2), pages 235-253, February.
    5. Nickel, Manuel Núñez & Rodriguez, Manuel Cano, 2002. "A review of research on the negative accounting relationship between risk and return: Bowman's paradox," Omega, Elsevier, vol. 30(1), pages 1-18, February.
    6. Dmitry Sharapov & Jan‐Michael Ross, 2023. "Whom should a leader imitate? Using rivalry‐based imitation to manage strategic risk in changing environments," Strategic Management Journal, Wiley Blackwell, vol. 44(1), pages 311-342, January.
    7. Cano Rodríguez, Manuel, 2002. "Comportamiento heterocedástico entre rentabilidad y riesgo," DEE - Documentos de Trabajo. Economía de la Empresa. DB db021710, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    8. Ignatius Roni Setyawan & Buddi Wibowo, 2021. "Does Entropy Index Explain the Determinant of Capital Market Integration in ASEAN?," Capital Markets Review, Malaysian Finance Association, vol. 29(1), pages 17-39.
    9. Gregory D. Kane & Frederick M. Richardson & Nancy L. Meade, 1998. "Rank Transformations and the Prediction of Corporate Failure," Contemporary Accounting Research, John Wiley & Sons, vol. 15(2), pages 145-166, June.
    10. Rodríguez, Manuel Cano & Nickel, Manuel Núñez, 2003. "Author's reply," Omega, Elsevier, vol. 31(5), pages 413-416, October.
    11. Emili Grifell-Tatjé & P. Marquès-Gou, 2002. "Measuring Sustained Superior Performance at the Firm Level," Working Papers 0208, Departament Empresa, Universitat Autònoma de Barcelona, revised Jul 2002.

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