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The Relationship between Attributes, Brand Preference, and Choice: A Stochastic View

Author

Listed:
  • Jean-Marie Blin

    (New York Futures Exchange)

  • Joe A. Dodson

    (N. W. Ayer ABH International, New York)

Abstract

This paper draws from two separate research traditions in marketing theories of consumer behavior: multiattribute expectancy-value models and stochastic choice models. A behavioral basis for the observed brand-switching phenomenon is found in the multiattributed evaluation of alternatives and the uncertainty surrounding such evaluation. A model is proposed to deal with this phenomenon and is fitted against a comprehensive data set. The model is found to compare favorably in predictive value with other models.

Suggested Citation

  • Jean-Marie Blin & Joe A. Dodson, 1980. "The Relationship between Attributes, Brand Preference, and Choice: A Stochastic View," Management Science, INFORMS, vol. 26(6), pages 606-619, June.
    • Handle: RePEc:inm:ormnsc:v:26:y:1980:i:6:p:606-619
    DOI: 10.1287/mnsc.26.6.606
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    Cited by:

    1. John R. Hauser & Steven M. Shugan, 2008. "Defensive Marketing Strategies," Marketing Science, INFORMS, vol. 27(1), pages 88-110, 01-02.
    2. Y Hayashi & M-H Hsieh & R Setiono, 2009. "Predicting consumer preference for fast-food franchises: a data mining approach," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 60(9), pages 1221-1229, September.
    3. Surgikova A.V., 2015. "Resource-Based Approach For The Management Of Service Company," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, May.
    4. Surgikova Anna V., 2014. "Ways of using marketing tools within publishing houses to create dynamic communication system," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, September.
    5. Cermak, Gregory W., 1996. "Budget allocation as a measure of potential demand," Journal of Economic Psychology, Elsevier, vol. 17(5), pages 591-613, November.

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