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A Competitive Scenario Modeling System

Author

Listed:
  • Biplab K. Dutta

    (State University of New York at Buffalo)

  • William R. King

    (University of Pittsburgh)

Abstract

A competitive decision support system that has been utilized in a pilot version in a corporate application is described and evaluated. The system is based on the combining of meta-game analysis with a number of mathematical market models. The system facilitates the testing of proposed competitive scenarios for stability and permits the consequences of scenarios to be predicted in the market share, profit and other terms that are familiar to manager users. Although the formal evaluation of the system is not clearly positive, both the system and the evaluation procedure appear to have substantial potential.

Suggested Citation

  • Biplab K. Dutta & William R. King, 1980. "A Competitive Scenario Modeling System," Management Science, INFORMS, vol. 26(3), pages 261-273, March.
    • Handle: RePEc:inm:ormnsc:v:26:y:1980:i:3:p:261-273
    DOI: 10.1287/mnsc.26.3.261
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    Cited by:

    1. Li Qiu-xiang & Zhang Yu-hao & Huang Yi-min, 2018. "The Complexity Analysis in Dual-Channel Supply Chain Based on Fairness Concern and Different Business Objectives," Complexity, Hindawi, vol. 2018, pages 1-13, May.
    2. Li, Yuan & Deng, Shengliang, 1999. "A methodology for competitive advantage analysis and strategy formulation: An example in a transitional economy," European Journal of Operational Research, Elsevier, vol. 118(2), pages 259-270, October.

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